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E-Glossary
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target market
The group that a company designs and advertises it products for, intending
to meet the needs of that group.
target marketing
A major advantage of the Web is the ability to target very specific
groups of individuals with a minimum of waste coverage.
taxware
A software program, developed by Taxware International, that
provides detailed tax rate information to commerce servers
over the Internet.
telemarketing
A wide ranging term which applies to the process of selling or marketing
goods and services through the use of either outbound and/or inbound telephone
calls.
top-of-mind
The product that comes first to the mind of a consumer when asked to
think of a certain product category.
trademark
The exclusive right to use a brand or part of a brand. Others arev
prohibited from using the brand without permission.
trading partners
Trading Partners are companies that an organization does business with,
for example, customers, suppliers, financial institutions. Both parties
sign a formal agreement which sets out legally binding rights and obligations
of the partners.
transaction
The actual process of buying an item or store.
transactional commerce
Transactional commerce is a similar to relationship marketing in that
the interface between the customer and the company is customized to the
preferences of the customer. An example of this is usage of dynamic Web
pages that are customized to the customer’s preferences, such as text-only
pages, or only showing products that the customer specifies.
transaction fee
A charge for each credit card transaction,
collected by the merchant account provider or ISO. Transaction
fees usually fall between $0.20 and $1 (U.S.).
transfer of risk
Vendors accept a certain discount on the amount owed in return for
transferring the payment risk to the credit card issuer. This same concept
applies throughout the entire system of commerce, electronic or otherwise.
turnkey application
Software that requires little or no
modification when inserted into a Web site. In e-commerce, many
merchant account providers and ISOs offer turnkey applications
for processing credit card orders online.
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