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Merchants, Click
Below To Login
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E-Glossary
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RealAudio
RealAudio is a real-time audio broadcasting technology developed by
RealNetworks (formerly know as Progressive Networks). Most audio on the
Web is accomplished by playback of various audio (.wav, .snd, .au, .raw,
etc.) or MIDI files. RealAudio allows for live broadcasts to occur on the
Internet. RealAudio is available as a commercial application, which must
be purchased, or as a free Netscape plug-in. For more information, visit
RealNetwork’s web site at http://www.real.com/
real time
Text appearing on one's screen at the same time that it is being typed
on another's computer. A good analogy would be live television as
opposed to a taped show.
relationship marketing
Relationship marketing is currently used in traditional sales operations
whereby a sales representative is assigned one or more customer accounts.
A limitation with this arrangement is that small accounts with customers
that do not purchase frequently enough are not worthwhile for the sales
agent to devote his or her time, thus the small accounts are deprived of
custom service. With electronic commerce, customer accounts, their preference
profiles and sales history are kept in a database, thus allowing custom
service with each and every transaction. Examples of this custom service
include email notification of promotions for products a customer has purchased
or is likely to purchase, and customized web pages based on the customer’s
preference profile.
retail life cycle
Retailing goes through identifiable life cycles. There are four
distinct stages: 1) introduction, 2) growth, 3) maturity, and 4)
decline. One such area in the introduction stage is interactive electronic
shopping. New competition enters the market during the introductory
stage and a battle for market share ensues. New concepts are introduced and unfulfilled
market niches position themselves. The growth stage is the stage
when a market sees the most inclines. Superstores, off price outlets
and warehouse clubs are in the growth stage slipping into maturity.
During the maturity stage, market shares begin to level out and profits
will begin to decline due to competitive attacks by new forms of
marketing. Sears was our most prominent example of a decline stage
in a retail market. Baskin and Robins hit a decline stage due
to the "fat- free" diets while Braums rose to the occasion offering more
variety as a "one-stop-shop" and added a "fat-free" yogurt to their menu.
RTFM
(Read The Fine Manual) people often use these initials when new users
ask a question that is commonly answered in the FAQ’s (Frequently Asked
Questions) section.
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