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E-Glossary
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objective-and-task approach
A method of setting a promotion budget that begins with promotional
objectives, defines the communication tools required to achieve those objectives,
and then adds up the costs of the planned activities.
on-line database vendor
Intermediary that acquires databases from Database creators.
Some examples are KR Dialog, DataStar, Medline, and LEXIS-NEXIS .
on-line retailing
A two-way interactive service offered on-line. On-line shopping
provides customers with shopping opportunities including: weather, "El
Nino"; news, "KTVT'; recipes and stock information. Customers log
on to an on-line provider for a monthly or yearly fee. American Online,
Star Text, Genie, CompuServe, Prodigy and Flashnet are just a few of the
most popular electronic and shopping services. Advertisers such as car
makers and the travel industry provide brochures, ticket sales, and now
on-line purchases of cars. Shoppers can order their product by viewing
a picture of the model and electronically transfer the proper amount of
money via banks account to retailer. A delivery service such as UPS
or Federal Express will deliver small purchases to the residence or office.
online shopping
Browsing and buying on the Internet from the comfort of your home.
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