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E-Glossary
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impressions
Advertising has begun to be sold on websites all over the WWW.
It comes in the form of a banner (usually animated and flashing) which
sits on the webpage much like an advertising banner is displayed at sporting
arenas and stadiums. The spaces are usually sold in blocks of thousands
of impressions. In this case, an impression is exactly the same as
a hit. After purchasing an amount of impressions for your banner, you can
be guaranteed that many people have hit the page containing your
advertisement.
InfoScan
Scanner-based, sales-tracking service found in the consumer packaged
goods industry. The system uses data from the stores the package
was purchased from.
instititional advertising
A form of advertising designed to promote and enhance the company's
image instead of a particular product.
institutional marketing
A form of advertising designed to enhance a company's image rather
than promote a particular product. An overwhelming number of companies
currently use the Web for this purpose.
integrated marketing
Is the use of sales & marketing decision support systems combined
with relational databases in order to facilitate strategic and tactical
planning, integration and implementation processes for product development,
pricing, distribution, customer/prospect communications, sales contact,
and sales/marketing reporting systems.
intramarketing
Is dedicated to integrate specialized solutions to increase the productivity
of the companies using tools such as: networks of intranets, applications
of automatization of sales, marketing research (AVM), electronic commerce,
education and training in AVM, administration of the change and human development
by means of PNL.
intranet
The Intranet is essentially a private Internet operating on a company's
internal network. Intranets exploit the incredibly popular and low-cost
Internet tools to gain strategic advantage over competitors, cut costs,
and improve operational effectiveness.
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