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E-Glossary
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geographic segmentation
Segmenting markets by region of the country or world, market size,
market density, or climate. Market density refers to the number of people
in a given unit of land. Climate is included because of it's impact of
resident's needs and wants.
global marketing
With the use of global vision, global marketing involves breaking the
geographic and demographic barriers and attempting to tap into each culture
to in order to successfully market goods and services.
global retailing
Store concepts are now being tested on a global bases. Communication
networks and mass media have made expansion across national borders more
feasible. One event that has made this possible is the spread of communication
networks and mass media.
Accessible markets have enticed U.S. retailers into Mexico, Canada,
Europe, Japan and China through the North American Free Trade Agreement
(NAFTA) and the General Agreement on Tariffs and Trade (GATT). The
ability to predict future trends are necessary in commerce.
gray marketing
Using unauthorized channels to sell products under trademark.
There are many legal consequences that arise due to gray marketing.
Many times products sold through gray marketing do not conform to government
standards. Consumers also suffer from this because gray market items
may not be under warranty. On the other hand, manufacturers can be
held liable for gray market items that are defective.
greenmarketing
This marketing approach is a politically correct way to position brand
and company loyalty and to convey concern for society in the battle against
global-warming.
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