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Loyalty Card
Programs
Retain customers and increase shopping frequency with
Loyalty cards.
How sticky is your business?
In today’s competitive retail environment,
the battle to retain customers is fierce. The winners
are those who establish and maintain one or more
competitive advantages in the minds of their customers.
A loyalty program can be a powerful means of creating a
compelling reason for consumers to prefer one business
over another. With a Loyalty Card in her wallet, a
customer is much more likely to choose that merchant the
next time she makes a purchase.
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Points for purchases
The first step in creating a Loyalty Program
is to decide what point value to assign to customer
purchases. Our recommendation is that you keep it
simple and award one point for every dollar a customer
spends.
Award levels & redemptions
The next step is to decide what reward(s) to
give your customers when a specific point level is
reached. Rewards can be products, services, discounts,
or spendable value added to the card. The system can accommodate
up to 6 (six) Award Levels.
Each time an Award Level
is reached, the terminal printer will print a message
advising the merchant and cardholder that the
cardholder is eligible to redeem an award at that
time.
The cardholder has the option to not redeem an award
and continue accumulating points in the program.
Awards are given by the merchant according to their
specific program rules.
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The Loyalty receipt
The terminal prints a receipt which tracks
the points added to the customer’s Loyalty account
and provides a total for all points accumulated to
date and available for redemption (point balance). To
eliminate confusion, no previous redemptions are
shown.
Terminal applications
All of the terminals and applications that
process Stored Value / Gift Card transactions can also
be set up to process transactions for the Loyalty
Program.
See available equipment / software descriptions here.
Reports
The system will provide reports indicating
loyalty points earned through purchases, a summary of
redemptions, transactions voided, balance inquiries
and other activity relative to that merchant’s
program.
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Data Mining
Through Valutec’s web-based Virtual
Terminal application, customer demographic information
can be tied to a specific card number and stored in
our host database. This database can be used to target
marketing campaigns to specific customers based on a
variety of card usage criteria.
Valutec has a simple popup web form that can easily be
added to a merchant website to allow cardholders to
“register” cards themselves by entering their
personal identification information.
Click here
IMS Gift and Loyalty Card Program
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